Post by bhushraislam145 on Mar 5, 2024 1:41:45 GMT -5
Yes, it is great that your company invests in campaigns that help them capture the attention of their interest groups, but what they want is for your brand to integrate green in each of its areas. This means that what your brand needs are sustainable products and a stronger commitment to the environment. More sustainability less fear For Wikipedia, a sustainable product is one that provides social and economic environmental benefits while protecting public health and the environment throughout its life cycle. All of these requirements represent an enormous investment for companies and they are even invaded by the fear of creating sustainable products that are a failure in the market. Added to this fear, they also share that integrating a circular economy model and involving the value chain represents an enormous challenge that not all of them believe they can meet. The reality is that companies that have invested in migrating their business model towards a sustainable one and in the development of friendlier products have seen the return on investment (ROI) and other great benefits. Why your brand needs sustainable products Sustainable products are the most loved by consumers. Tweet this sentence. In addition, it has been proven that today's consumers prefer to buy sustainable products and partner with brands that have proven to be socially responsible.
According to the World Economic Forum, companies are not only making money, they are also increasing their market share by being sustainable. “Unilever's 16 'Sustainable Living' brands are becoming increasingly important to the company; promoting growth of more than 50%. Faster than the rest of the business and representing 60% of the growth in 2016,” they point out. So, taking into account Europe Cell Phone Number List the benefits that sustainability attracts indoors and outdoors, it is important that you begin to be inspired to integrate sustainable products and more ambitious projects that are favorable for the environment. Your brand needs sustainable products… Get inspired! You may think that taking a look at what other brands are doing in terms of CSR and sustainability is wrong, but that is not the case. Looking at some success stories will not only inspire you to develop, they will also guide you on how to become an example of how to be socially responsible. “The company simply must be motivated by better profits, greater growth, greater employee engagement and making the world a better place. It seems like an easy choice,” they mention. Below you can find four examples of sustainable products that can inspire and motivate you to integrate this term into your company's DNA. Pay attention.
Nike The company has become a benchmark for sustainability by creating an alliance with EcoThread that provides it with recyclable materials, such as plastic bottles recovered from the ocean, with which they produce items such as Nike Air. According to Mark Parker, CEO of Nike, when the brand decided to create significant change internally and externally by integrating sustainability into every aspect, it understood that the company positively influences the world: “We expanded our purpose as a company ”. This fight to combat its emissions and alleviate environmental damage to the planet has led it to produce more than 75% of its products with some type of recycled material. 2-. Plastic Whale Circular Furniture The Plastic Whale Circular Furniture project is a collection of furniture and boats that are made from marine trash and that collected from canals. The organization shares that part of its mission is to create economic value from plastic waste and involve as many people as possible. For his part, founder Marius Smit points out that the company is also using steel waste from its factory in the collection, while Janwillem de Kam, CEO of Vepa, comments that this alliance is quickly becoming a free factory. of waste and are even managing the waste of others in this collection.